GraphQL Logo & Brand Guidelines
Here you’ll find dos and don’ts for use of the GraphQL brand and GraphQL logo files in supported arrangement and colors.
“GraphQL” is a trademark managed by the GraphQL Foundation. Use of the trademark and logo are subject to the LF Projects trademark policy.
Certain fair use of the GraphQL mark are pre-approved, such as factual references to the project. Others require permission first, such as apparel for sale or any other commercial purpose, using the word GraphQL in domain names, or using the mark on printed materials, to name a few. You can find a more comprehensive list in the trademark policy.
Please email info@graphql.org with any questions or requests.
The GraphQL™ Trademark
The word “GraphQL” may only be used to refer to the GraphQL project and technologies which conform to the GraphQL specification.
- Do keep the “GraphQL” word consistent, with the first letter and QL capitalized. - Do use “GraphQL” to clearly describe the GraphQL project or a conforming technology. - GraphQL for Go - Quick Start to GraphQL by <company> - Do provide clear attribution for projects, services and events, balancing “GraphQL” with your own brand. - <service> for GraphQL by <company> - Seattle GraphQL Meetup hosted by <company>
- Don’t lowercase or abbreviate “GraphQL” (for example “Graphql” or “GQL”). - Don’t directly combine “GraphQL” with another trademark or generic term. - Go GraphQL - GraphQL Quick Start by <company> - Don’t use “GraphQL” in a way that could imply partnership, sponsorship, or endorsement by the GraphQL project or GraphQL Foundation either directly or by omission. - Don’t use the GraphQL brand disparagingly or in any other way that violates our code of conduct.
Color & Typeface
Our core color is called Rhodamine.
The GraphQL wordmark and headlines are set in Rubik Light.
Rhodamine
- P3
- 0.8824, 0, 0.5961
- RGB
- 225, 0, 152 / #E10098
- PMS
- CMYK
- 5, 92, 0, 0
- Do use Rhodamine alongside grayscale or neutral colors. - Do prefer the P3 wide gamut color over RGB in digital; the PMS spot color over CMYK process in print. - Do use Rubik Light with optical kerning and standard letter spacing.
- Don’t use Rhodamine for large background areas. - Don’t directly combine Rhodamine with other bright or saturated colors. - Don’t bold, italicize, or alter the letter spacing of the GraphQL wordmark.
GraphQL Logo & Hexagraph
Our logomark is called the “hexagraph”. The GraphQL logo is composed of the hexagraph and the GraphQL wordmark set in Rubik Light.
- Do prefer the horizontal logo, but use the stacked logo at larger sizes. - Do use the provided assets, don’t redraw the hexgraph.
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Don’t rotate or stretch the hexagraph. Position the inner triangle pointing upwards.
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Don’t remove or add any elements within the hexagraph, or combine with another logo.
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- Don’t resize or reposition the wordmark relative to the hexagraph.
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Spacing
Give the logo some space to breathe. Keep a clear space of at least half the height of the hexagraph along on all sides.
Color use
The GraphQL logo should appear in Rhodamine, white, or black. It may appear on any color background with the appropriate logo color.
- Do prefer Rhodamine on a white background, our default color combination.
- Do otherwise prefer use the white logo on most backgrounds unless contrast requires use of black.
- Don’t use black on a background of Rhodamine. - Don’t use Rhodamine on a color or patterned background; use white instead. - Don’t use different colors or apply gradients to the logo. - Don’t use different colors for elements of the logo. Always use the same color for the hexagraph and wordmark.